NEWPORT BEACH, CA, May 16, 2024 /24-7PressRelease/ — McAdams Group, a leader in innovative marketing solutions, proudly announces the launch of its new service, the Discovery Brand Matrix™. Starting in April 2024, businesses nationwide can access this pioneering service designed to enhance brand identity and strategic marketing. The service is specifically crafted to meet the growing demand for distinctive branding in a saturated market.

About the Discovery Brand Matrix™

The Discovery Brand Matrix™ offers a comprehensive approach to transform the way companies understand and present their brand. Key features of the service include:

Comprehensive Assessment:
Engaging directly with decision-makers to evaluate existing marketing strategies and competitor dynamics.
Strategic Planning and Digital Communications:
Developing clear, actionable plans that focus on a brand’s core ‘WHY’ to enhance digital presence and market positioning.
Brand Tone and Voice Definition:
Crafting a unique brand personality that resonates with target audiences through consistent messaging and imagery.

This service addresses the critical need for businesses to stand out by establishing a clear, compelling brand identity that captures and retains customer attention. It is uniquely designed to unearth and define what makes each brand distinctive, setting it apart from competitors.

Executive Insight

“Distinctive brands lead the market, and with the Discovery Brand Matrix™, we provide the tools for businesses to elevate their brand strategy and truly own their distinctiveness,” said Larry McAdams, McAdams Group. “The results we discover from this process in essence become the strategic partner for a client’s brand transformation.”


“McAdams Group has been a valued partner for over 20 years, helping us refine our brand, our messaging and our national image so that we were able to triple our size in both revenues and profits.”
JIM KAUKER, President and CEO, NAVCO

About McAdams Group

Founded in 1996, McAdams Group has been at the forefront of marketing innovation. With a mission to empower businesses through effective branding and digital strategies, McAdams Group has helped numerous clients achieve significant market growth and brand recognition. The company’s commitment to excellence and innovation continues to set industry standards.


McAdams Group is a premier marketing agency based in Newport Beach, California. Known for its strategic and innovative approach to marketing and branding, McAdams Group helps clients across various industries develop and refine their brand identity and digital presence to achieve outstanding market growth. A few of the clients we’ve had the opportunity to serve include: Beckman Coulter, Quest Diagnostics, Redwitz, The Irvine Company, Ponderosa Homes, Northgate Gonzalez Markets, Aesculap, Starbucks, Applebee’s, Sidepath IT, Findtuner Search, Coca Cola, El Torito, Lucille’s BBQ, Applied Medical, Luminex Corporation, Hyundai Motor Co., Infiniti USA, Toyota USA, Disneyland, Irvine Hilton, Holiday Inn, Taco Bell, Olive Garden, NAVCO, Newmeyer Dillion, Southern California Edison, The Prudential

Media Contact

Larry McAdams
McAdams Group

For the original version of this press release, please visit here