Market advisory firm has spent 19 years guiding organizations and the technology industry to be more resilient

BEND, OR, November 09, 2021 /24-7PressRelease/ — Ventana Research is excited to announce that it celebrated its 19th company anniversary on November 8th. Over the years, the firm has gained an impressive track record of helping organizations improve their readiness and resilience to expected outcomes for businesses worldwide by using technology effectively. Ventana Research provides education through its community reaching over 100k people and has assisted thousands of organizations across a spectrum of industries including customer experience, finance, human capital management, information technology marketing, operations, sales and the supply chain. The firm has helped advance digital technology innovation in analytics, artificial intelligence, big data, cloud computing, collaboration, Internet of Things, machine learning, mobile technology and social media, using its market research blended with its subject matter knowledge and the industry expertise of its unparalleled team of analysts.

Ventana Research’s marquee client experience called the Ventana eXperience brings a unique combination of the firm’s team and products to help deliver the expected outcomes through the entire journey and overall relationship. The firm’s market and technology insights have been used across organizations of all sizes and by hundreds of technology providers to guide their future market direction and opportunity. Ventana Research continues to deliver its world-class Ventana On-Demand service that combines consulting, advisory, research and education into one product unlike other analyst firms who still cling to an advisory service that limits access and usage in a proprietary and very limited manner.

Ventana Research provides the most accurate representation of technology vendors and products through its highly respected Value Index which reflects the product and customer experience requirements of an organization. The Ventana Research Value Index provides the methodology and an objective buyer-focused assessment of applications and technology to help with the assessment of existing technology providers or potential new ones through an RFI/RFP-based approach. In addition, its continuous market research through its unique Benchmark Research and Dynamic Insights helps to generate market insights to guide clients and the industry on the reality of the industry.

“Ventana Research started in 2002 with a vision of what should be provided by an industry analyst firm to bring insights on business and technology and guide organizations with the most relevant perspectives that contribute to the performance of the organization. Today, Ventana Research thrives with the realization of that vision and continues to grow to meet the challenge of organizations and technology providers,” said Mark Smith, Founder, CEO, and Chief Research Officer at Ventana Research. “We’ve found that in almost two decades of operations that staying true to your vision and charting your course from your corporate and human values is most essential to advance your potential and that of your clients.”

Ventana Research introduced several new and innovative products in 2021, including its market advisory and market perspective, to demonstrate that listening to clients and observing what they need can be addressed with the addition of new products that generate exceptional outcomes. While other industry analyst firms have remained stagnant in their service offerings, lock up their content for exorbitant prices or have disappeared and been absorbed through merger and acquisitions, Ventana Research has remained an industry constant to represent the technology and vendor landscape with an objective point of view and insightful guidance on those changes. Over the last 19 years, with a proven track record of market insights and guidance, Ventana Research has built a reputable brand. The firm looks forward to a future of continued growth as it expands its team and continuous market research to elevate the quality of insights shared through its consulting, advisory, research and education (CARE) products and services.

Those interested in learning more about Ventana Research and how our services can be of help to your organization, please visit www.ventanaresearch.com/services or email [email protected]research.com.

About Ventana Research
Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.

Ventana Research provides the most comprehensive analyst and market coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education, and advisory services, visit www.ventanaresearch.com.

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