The Famous Comfort Food with only 270 Calories

ST. LOUIS, MO, April 08, 2021 /24-7PressRelease/ — A year after launching their innovative, protein-packed Waffle Slider Breakfast Sandwiches in Sprouts Farmers Markets nationwide, Start Right has upped their game by launching a third SKU – Chicken & Waffles. No Restaurants, No Recipes, No Problem! Now the world’s most amazing breakfast combination – Chicken & Waffles – is available in the freezer aisle! Real breaded chicken breast surrounded by two delicious, maple-flavored waffles will be the best thing you can add to your freezer this year. Ready in just 2 minutes, you can now enjoy the most delicious breakfast combo from the comfort of your home – or in your car on the way out the door!

“We get a lot of suggestions of what products to make next,” says Start Right co-founder Clint Matthews, “but by far the most requested product was Chicken & Waffles. There just isn’t really anything currently in the freezer aisle that hits the mark.”

Focused on finding a breaded chicken patty with real, white meat and a clean label, the team searched for nearly a year until they found their solution. The famous comfort food is not only ready in minutes, but comes in at only 270 calories. Start Right Waffle Sliders are the perfect morning meal plan for a healthy and easy breakfast without ever having to leave the house!

“Our brand is focused on delivering a high-quality, tasty product with clean label ingredients,” co-founder Kyle Rood explains, “so we ended up passing on a lot of products that just weren’t the perfect option.”

Start Right creates their unique, protein-packed Waffle Bun at their headquarters in St. Louis on custom machinery. The sweet waffle bun they created is the perfect complement to the savory, mouth-watering chicken breast. Whether heated in the microwave, or toasting the waffles separately, Breakfast is Solved in just 2 minutes!

With a retail price of $5.79 for a 2-count box, Start Right’s Chicken & Waffles, along with their Sausage & Egg and Turkey Sausage & Egg White Sliders will be on shelves in all Sprouts Farmers Markets this month in bold, new packaging. Get them on sale throughout May for only $4.99.

About Start Right Foods
Start Right makes protein-packed breakfasts perfect for a fit and active lifestyle. They balance wholesome nutrition with phenomenal flavor to create unique options the whole family will love! With background in college athletics, the founders of Start Right Foods saw a need for protein-rich breakfast meals that went beyond protein bars or shakes. Rather than creating a niche new product, Start Right re-imagines traditional breakfast staples as powerhouse nutritional meals that bring all the flavor and familiarity consumers crave with the filling, protein-rich and natural ingredients they are seeking. They aim to meet consumers where they are and encourage a healthier lifestyle by making their morning choice a simple one.

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