Wholesale distributor accelerates growth and improves sales effectiveness with next generation B2B eCommerce website.

MINNEAPOLIS, MN, June 01, 2023 /24-7PressRelease/ — Channel Software, an industry-leading provider of purpose-built B2B eCommerce software, announced that CUI is experiencing strong success with the CSX eCommerce platform from Channel Software. CUI is a wholesale distributor of zone heating and gas equipment products headquartered in Simpsonville, South Carolina.

As CUI’s dealer network sees a new generation of leaders come into their positions, CUI saw a shift in those leaders’ needs: They expect distributors like CUI to have robust eCommerce websites to make purchases and find product information. As a result, CUI decided to transition from Infor Storefront to a more modern B2B eCommerce platform that delivered an easy customer shopping experience with powerful functionality.

CUI considered several B2B eCommerce platforms, including Magento, Unilog and Insite/Optimizely. They ultimately chose Channel Software because of their robust, flexible solution and helpful approach to customer support.

With Channel Software, CUI has a modern and powerful B2B eCommerce shopping and information site for its broad dealer network – no matter their generation. Website orders have increased 75% year-over-year, resulting in a significant decrease in customer service calls and emails. Warranties and claims are processed much faster, and dealers now have visibility into warehouse inventory. The CUI team also has the freedom to update the eCommerce website themselves, in contrast to other platform providers that require companies to put in a change order, pay a fee, and wait weeks for the update to happen.

“We have so much more control with the Channel Software site. Our dealers love it and so does our team,” said Tiffany Lockhart, vice president of marketing and eCommerce at CUI. “We constantly hear great feedback about it. We’ve never second-guessed our decision about partnering with Channel Software.”

“We’re proud to be an efficient and agile team that’s laser-focused on serving our customers,” said Curt Olson, president of Channel Software. “When we win new business in our space, we often hear it’s because of our deep knowledge of eCommerce integrations, our easy to manage software and our customer service approach. We understand the B2B space and we purpose-build our software platform to fit that reality, rather than make customers change their way of doing business.”

Read more about what CUI accomplished with a new B2B eCommerce platform.

About CUI
CUI is a wholesale distributor of zone heating products, such as decorative appliances, grills, and fireplaces, as well as gas equipment products. CUI serves specialty hearth and home dealers throughout the northeastern, eastern, and southeastern United States. For more information, visit cuiheat.com.

About Channel Software
Channel Software strives to be the leading provider of integrated, B2B eCommerce software and services enabling companies of all sizes to increase sales, optimize their technology investment, and strengthen customer relationships. Since 2001, our CSX eCommerce software architecture and its powerful software logic have been serving the complicated B2B eCommerce needs of forward-thinking distributors and manufacturers. For over 20 years our suite of eCommerce software products and tools has helped define the B2B eCommerce category as it exists today. Learn more at channelsoftware.com.

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