This pioneering collaboration marks the first-ever offering of its kind for the United Kingdom National Health Service, delivering a transformative approach to patient navigation within the healthcare system.

WAKE FOREST, NC, May 31, 2023 /24-7PressRelease/ — PRSONAS, a global leader in interactive artificial intelligence (AI) solutions, is proud to announce its groundbreaking partnership with Princess Alexandra Hospital of the National Health Service (NHS) to introduce AI avatars as experiential wayfinding technology, called iHealthAssist™ Experiential Wayfinding.

Powered by PRSONAS AI Avatars, iHealthAssist™ Experiential wayfinding aims to enhance the patient’s experience by providing an interactive and intuitive guide through the hospital premises. Leveraging advanced AI technology, these lifelike avatars will assist patients, visitors, and staff members navigate the complex hospital environment easily and efficiently. The top three benefits of this innovative solution are as follows:

1. Enhanced Efficiency: PRSONAS AI Avatars streamline the wayfinding process, reducing the time and effort spent locating departments, clinics, and amenities within the hospital. By providing real-time directions and personalized assistance, patients can reach their destinations quickly, minimizing delays and frustration.

2. Improved Patient Experience: The introduction of AI avatars as wayfinding guides offers a unique and engaging experience for patients, ensuring they feel supported and empowered throughout their hospital journey. These interactive avatars provide a human-like interaction, answering questions, and offering guidance with a friendly and approachable demeanor.

3. Optimal Resource Utilization: By reducing the need for staff members to assist with wayfinding, PRSONAS AI Avatars free up valuable time and resources, allowing hospital staff to focus on delivering essential patient care. This optimized resource allocation leads to improved operational efficiency and enhanced patient satisfaction.

PRSONAS AI Avatars have been meticulously designed to address critical factors like trust, inclusivity, and diversity. The avatars are built on a foundation of advanced natural language processing (NLP) algorithms, ensuring accurate and reliable responses to user queries. Moreover, PRSONAS embraces inclusivity by providing avatars that cater to diverse language capabilities, visual impairments, and cultural backgrounds, thus ensuring an accessible wayfinding experience for all patients and visitors.

Princess Alexandra Hospital is a leading healthcare institution within the National Health Service (NHS), providing high-quality medical services and patient care. Located in London, the hospital is dedicated to delivering exceptional healthcare experiences and fostering innovation in healthcare delivery.

Chuck Rinker, CEO of PRSONAS, expressed his excitement about the partnership, stating, “We are thrilled to collaborate with Princess Alexandra Hospital to introduce experiential wayfinding through our AI avatars to the NHS. This groundbreaking solution will revolutionize how patients navigate the hospital, improving their experience and ultimately contributing to better healthcare outcomes.”

Jeffrey Wood, Deputy Director of ICT Princess Alexandra Hospital shared his thoughts on the partnership: “I was really impressed with the work PRSONAS had done at the Disney Hospital and felt there were some key benefits to our patients here in Harlow, as well as our team of receptionists and volunteers. I am looking forward to our go-live date with our first proof of concept to assist our patients in a variety of languages (including sign language) in answering the most frequent questions including wayfinding around the hospital.”

About PRSONAS: PRSONAS is a global leader in interactive AI solutions, specializing in creating lifelike avatars that engage and assist users across various industries. With a focus on delivering exceptional customer experiences, PRSONAS enables organizations to optimize operations, increase efficiency, and enhance customer satisfaction.


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