Market Dynamics and Trends- Analyzing Factors Contributing to the Surge in Coffee Pods and Capsules Demand

NEW YORK, NY, December 15, 2023 /24-7PressRelease/ — Explore the dynamic growth of the Coffee Pods and Capsules market with Technavio’s recent report, projecting a rapid expansion in the upcoming years. Anticipate a substantial market size increase by USD 9.46 billion, experiencing a remarkable CAGR of 6.16% from 2022 to 2027. Europe is set to play a pivotal role, contributing 45% to the global market’s growth. Download our complimentary sample report to delve into the insights.

The market for coffee pods and capsules is thriving, primarily fueled by the surging demand for convenience. Since 2008, this demand has surged due to rapid urbanization and infrastructure development in emerging nations. Urban consumers, particularly in North America and Western Europe, exhibit a preference for ready-packaged food and beverages, driving the popularity of coffee pods. These single-serving containers are favored in cafes and restaurants for their simplicity and time efficiency, meeting the demand for convenience without extensive barista training. This trend is poised to steer the market’s growth in the forecast period. Secure the full report now.

The expanding household spending on food and beverages in Europe, coupled with continuous product introductions, is expected to propel the advancement of the coffee pods and capsules market in the region. Supermarkets and hypermarkets emerge as the primary distribution channels, particularly in Europe’s urban areas. Eurostat data from 2019 indicates that household expenditure on food and beverages in the EU accounted for 13.2% of total consumption expenditure. These dynamics are forecasted to be pivotal drivers fueling the growth of the coffee pods and capsules market in Europe from 2022 to 2027.

Technavio spotlights the emerging trends in the Coffee Pods And Capsules Market:

Technology integration and packaging innovations are steering trends in the competitive coffee pods and capsules market, leading to the introduction of novel products.
Intense competition arises from alternative coffee variants like instant coffee and RTD coffee, prompting companies to launch technologically innovative products such as CoffeeB’s seaweed-based coffee ball and Tim Hortons’ Nespresso-compatible capsules.
Recent introductions like Nespresso Vertuo from Starbucks and upcoming launches of compostable coffee capsules are expected to further catalyze growth in this market segment.
The market is segmented by Product (capsule and plastic cup-based coffee pods, foil, and paper-wrapped coffee pods), Type (coffee capsules and coffee pods), and Geography (Europe, North America, APAC, Middle East and Africa, and South America).

The capsule and plastic cup-based coffee pods segment is projected to witness significant market share growth during the forecast period. Coffee capsules, akin to coffee pods, feature pre-packaged, precisely measured coffee doses enclosed in a capsule, typically disposed of after a single use. These capsules, with a foil top and crafted from aluminum or plastic materials, cater to the growing demand for instant non-alcoholic beverages, contributing to the anticipated expansion of this segment.

Key players in the Coffee Pods And Capsules Market include J.M Smucker Co., Nestle SA., and Starbucks Corp.

Technavio’s analysis highlights that the Coffee Pods and Capsules Market is propelled by factors such as convenience, technological innovations, and evolving consumer preferences. The market’s growth is primarily driven by the escalating demand for ready-to-use packaged beverages, especially in North America and Europe. However, challenges persist, notably pricing dynamics and the availability of more economical alternatives in certain regions, necessitating strategic pricing adjustments to attract consumers in developing economies. Unlock successful business strategies deployed by companies in the coffee pods and capsules market – Download the latest free sample report in minutes.

Related Reports:

Roast and Ground Coffee Market: The global roast and ground coffee market size is estimated to grow at a CAGR of 6.89% between 2022 and 2027. The size of the market is forecast to increase by USD 27.84 billion.

Coffee Machine Market: The coffee machine market size is estimated to grow at a CAGR of 7.5% between 2022 and 2027. The market size is forecast to increase by USD 8,728.19 million.


1. Executive Summary
2. Market Landscape
3. Market Sizing
4. Historic Market Size
5. Five Forces Analysis
6. Market Segmentation by Product
7. Market Segmentation by Type
8. Customer Landscape
9. Geographic Landscape
10. Drivers, Challenges, and Trends
11. Company Landscape
12. Company Analysis
13. Appendix

About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: [email protected]

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