T3 survey shows firm’s market share growth as DPL member AUM surpasses $1T

LOUISVILLE, KY, February 21, 2024 /24-7PressRelease/ — DPL Financial Partners, the leading platform for commission-free annuities, today announced that it topped the 2024 T3/Inside Information Advisor Software Survey list of firms with the largest share of the advisor life insurance and annuity market. The comprehensive survey garnered responses from 2,917 financial advisors from primarily fee-only and dually-registered firms across all sizes in the marketplace.

For the third time in four years, the survey showed DPL was the dominant provider of commission-free insurance products and technology to advisors. The firm’s market share increased from 5.32% in last year’s survey to 6.51% this year, a 20% increase year-over-year. Notably, the authors said DPL was the only firm that grew its market share, while “the competition saw incremental market share retreats.”

The survey also suggests DPL is poised to continue its dominance. When asked which programs advisors are considering, almost twice as many respondents cited DPL as any of its nearest competitors. Survey authors remarked, “the market share leaders are also the most likely to gain market share in the future.”

“DPL members collectively control over $1 trillion in AUM and sales of annuity products on the platform topped $2 billion late last year,” said DPL Founder and CEO David Lau. “These new market share figures from the T3 survey further validate our model of combining disruptively priced commission-free products with equally disruptive technology, empowering advisors to deliver positive outcomes for their clients and firms with no-load annuities and insurance.”

The 2024 T3/Inside Information Advisor Software Survey is available here.

DPL Financial Partners is the leading commission-free annuity marketplace bringing best-in-class solutions from the nation’s top carriers to registered investment advisors (RIAs), their clients and consumers. DPL’s commission-free products, proprietary tools and embedded technology enable RIAs to incorporate insurance and annuities into their practices to more holistically serve their clients. Clients benefit from products that offer competitive pricing and transparent, fiduciary implementation to meet a range of needs in the financial plan. www.dplfp.com

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